During Bewildered
Heart's endless pursuit to cover the multiple categorisations of those capable
of falling in love, so far we have merely skimmed the surface of romance,
having only touched upon the modern, the tender, the romantic, the desirable,
the twos-in-ones and the possibly flammable. What about the rest, such as the
historical, the mysterious, the paranormal, the teenage, the thrilling and the
Spanish? We've read Romance Romance, but how about Superromance, because that's
a thing. There's Love Inspired Suspense, there's Heart & Home and we remain
unable to satisfy our curiosity into Harlequin NASCAR. Isn't it heart-warming
to know that this unprofitable weblog could run indefinitely? Well, continuing
on this endeavour, while attempting to ignore the wider implications, it is
time for a closer examination of one of Mills & Boon's most popular series,
Medical. This subgenre is exactly like any of the others, except it features
characters who work in medicine, and targets those doctors, nurses and surgeons
still reading at a primary school level.
First, allow
RomanceWiki to elaborate with some historical background. 'Mills & Boon
began publishing paperback medical romances in series under the Doctor Nurse Romance imprint in 1977,
reusing a name from the 1950s. In August 1989 the imprint's name changed to Medical Romance and in October 1993 to Love on Call. The name of Medical Romance was adopted again in
1996 and since June 2007 the imprint is called simply Medical™.' From those many options Medical™ is certainly the most
snappy and least sexist, suggesting someone at the publishing house is making
the right decisions while still putting in the least amount of effort.
Naturally, fans of romance are drawn to this subgenre for the green covers and
suggestive titles such as The Children's Doctor's Special Proposal, Even Doctors Weep, Prince Charming of Harley Street, and A Surgeon Called Amanda. The appeal of Medical™ lies in the heroic profession of noble,
caring individuals who save lives and treat sick kids, not for the money,
because they are also billionaire sheikhs, but for the love of helping people
and making special proposals to children.
Say you, gentle
reader, were looking to turn your back on a lucrative career in medicine for
the far less lucrative career of romance writing, or, say, you have a sexual
fetish involving ambulances, stethoscopes and the uniforms, what is expected
from aspiring authors in the Medical imprint, and what should fans hope for
when opening, for example, Neurosurgeon... And Mum! by Kate Hardy? 'Do you
adore handsome, big-hearted doctors? Or perhaps it's devilishly alluring
maverick docs that set your heart racing?' What would the maverick doctor
prescribe for an elevated heart rate? Surely not the same thing as his
pragmatic, by-the-book nurse who also happens to be his ex-wife. Uh oh, Doctor
Rodriguez, your handsome big heart may have saved all those children with its
unorthodox use of a defibrillator, but it can no longer go it alone when the
woman you have never stopped loving has returned from her independently-run
clinic in Africa, and who's this, the son you never knew you had, and why is he
coughing like that?
'Do you love
reading about strong heroines who juggle saving lives with finding the men of
their dreams?' There's nothing that exudes strength more than complex
multi-tasking, but perhaps women in the medical business would have more time
for themselves if they limited their objective to just the one man of their
dreams. 'Would you like to write stories that deliver the same high-octane
excitement, intense emotion and sizzling passion as the latest boxset of Grey's Anatomy, ER, House,
etc?' No television show speaks of scorching lust quite like House MD, but the
Mills & Boon promotional material is wise to mention such popular
contemporary programmes that presumably remain on the air. There appears to be
a direct comparison between Harlequin novels and the sentimental romance of
Grey's Anatomy, with its female protagonists and their hunky love interests,
skilfully playing into the audience's passion for soap opera story-lines,
fast-paced action and unrealistically good-looking men in blue T-shirts.
So, what are the
key ingredients necessary to see you published, and is the medical element a
superficial gloss, meaning a writer could take their Modern Romance novel
involving a property tycoon and a florist, change their careers and have their
very own Medical™ without having to bother with any of that tiresome research?
'Medical Romance is first and foremost about thrilling romance. Readers revel
in falling for top-notch docs and hot-shot surgeons from around the world,
experiencing love and life in the shoes of smart, caring and beautiful medical
heroines!' The implication is that yes, the medical inserted before heroine is
an adjective easily inter-changeable with numerous others, and docs and
surgeons could simply be replaced by millionaires, pirates, princes or
werewolves. Come on, Mills & Boon, where's the however to prove some
thought has gone into this? 'However, pulse-raising medical drama that throws
our heroes and heroines together is crucial—it's this double dose of emotion
that will ensure your book is un-putdownable! The challenges of finding love
should be played out in a contemporary, globally accessible medical
setting—appeal for the widest audience is key.'
Thank you, these
are the crucial differences that mark the Medical series as unique. Instead of
a plot-point that throws hero and heroine together, there must be a medical
plot-point that causes the story to begin. It is this deviation from the
standard archetypal scenario that will ensure your publisher will misuse the
word double for the sake of a pun. Furthermore, part of this subgenre's success
is surely in its niche market. To reach the widest possible readership an
author is well-advised to make their novel less job-orientated and publish
under the broader scopes of Modern, Special Moments or Spice. After all, 'Our
stories can be intensely passionate, sexy and sassy, or warm and tender; but
we're ultimately looking for a range of emotionally intense reads.' In other
words, there are no set guidelines in regards to sexual content, the only issue
separating those less well-defined categories. Medical therefore ranges from
tender romances with high emotional stakes, thus containing children, to
explicit romps with high emotional stakes, where thermometers aren't the only
things being placed under the tongue.
As the promotional
fluff informs those who continue to read on in the unrealistic hopes of
learning something, the publishers expect, 'Big reads in small books.' While
the big is as arbitrary a definition as all the others have been, the small has
at least been set at fifty thousand words, typical of practically every other
Harlequin series. Readers can only conclude that this subgenre has been
needlessly classified, putting it into the same grouping as NASCAR and Teen as
separated solely on the grounds of the occupation within. Nevertheless, in a
somewhat surprising move from Mills & Boon, they end their piece with the
following statements, all of which should probably be dismissed as fanciful.
'From innovative emotional concepts that are developed in unique, unpredictable
ways to experimentation with format and structure, innovation is encouraged.
Synergies with contemporary medical TV drama are also always welcome.' Synergy?
Look at you, Harlequin Mills & Boon, reinterpreting your business model in
accordance to the fluctuating fortunes of modern companies.
Despite
the contradictory nature of the publishers seeking innovation and cross-over intermedia in the light of everything we have learned about them over the
years, this can only be tremendous news for those authors with a
ground-breaking romance set in a medical environment who have abandoned hope of
seeing their work printed by a legitimate establishment. For those Bewildered Hearts who
had thought all that erotic Scrubs fan fiction would have to rot in a desk
drawer where it belongs, rejoice! Mills & Boon might be searching for such
a story, it isn't exactly clear what they are after. For now, the vagueness of
their demands have left us with no choice but to do what they were hoping we
would do, and that's read Neurosurgeon... and Mum! because who could resist
such a title? Furthermore, there's an adorable child on the front cover and the
promise of both romance and medicine in the blurb. Can a disgraced doctor from London and a single father doctor
from London find love when forced to live
together in Norfolk? Yes. Will they have lots of
conversations about what it's like to be a doctor? For that we must read on...