In a world built on rationality and sturdy logic there are few questions more beguiling and worthy of journalism as why a new generation of women are reading bonkbusters. Before we answer a conundrum that has been plaguing no one for as long as no one can remember we should begin with a handful of other, perhaps more pertinent, queries, including what are bonkbusters, are a younger generation actually reading them and how can aspiring authors with an eye for a Zeitgeist cash in on this trend before everyone else notices? Thankfully for all concerned the Daily Telegraph's own Louisa Peacock has us covered, as she uses the release of one book to examine a cultural phenomenon that may not exist. Why does this serve as an excuse for a Bewildered Heart post, besides to obvious need to post anything? It is because the author in question, Victoria Fox, is a rare breed of Mills & Boon employee, having broken out of her publisher's homogeneity, through the Mira imprint, to become a household name, depending on the popularity of saucy romantic fiction in that particular household.
British broadcaster Sue Limb may have invented the etymologically-inaccurate term, Bonkbuster in 1989, although sources vary. The neologism has been defined as, 'a type of popular novel characterised by frequent explicit sexual encounters,' but such fiction has been available and successful for decades. Recently, however, publishers have attempted to reach a more youthful demographic, in a bid to escape the genre's stereotypical bored housewife caricature and the negative connotations this produces. Harlequin's desire to subvert conventional opinions of its brand has seen the company embrace the technological advances of digital formats, but this would never have been enough without a change in content. For a publishing house with a series named Modern Mills & Boon has always had to fight against accusations of unfashionable conservatism, as well as more troubling associations with misogyny and the glorification of rape and violence against women. However, these are lazy criticisms given the time that has passed and all the new glaring flaws that continue to undermine the genre.
The surest way to appeal to the twenty-something market is through contracting twenty-something authors to tell the stories they would want to hear. Victoria Fox published her third novel this year at the tender age of twenty-nine. Her career has gained momentum following the success of 2012's Temptation Island, the story of actresses, models and teenage tearaways at a secret holiday destination for the world’s sexiest elite. Like her forerunners, Shirley Conran, Jackie Collins and Judith Krantz to name but three, Fox aspires to write female characters living in a man's world but finding ways to triumph without ever threatening the social status quo. She has found a formula that works, loosely basing each of her books on real-life celebrities, tapping into her generation's predilection for gossip, sex and larger-than-life dramas. Fox's tendency to write sex scenes from the male point of view saw early novels rejected, but she has remained largely committed to playing with such expectations. 'I don't see why it should have to be the model we've got at the moment,' she explains in regards to the erotic content of her novels, but this could apply equally to all the areas of romance fiction she is seeking to update. Victoria Fox is just one of a fresh crop of authors and readers hoping to erode the stylistic and narrative trappings that have held Harlequin back for so long.
For Fox the obvious challenge of working for Mills & Boon involved updating the tropes of the bonkbuster for the lives of modern women. 'I needed to have an alpha male, but I didn't want this alpha-ness to be defined by the fact he was subjugating a woman.' In order to retain the raw sexual appeal of a handsome, yet arrogant, hero and keeping him seductively masculine while dropping the female persecution, Fox has endeavoured to surround her lead couple with secondary characters, presumably much to the disapproval of Secrets Uncovered, her editor, employers and fans. Despite their possible protestations doing this has allowed Fox to portray her hero as a dominant, rugged force by populating the protagonist's world with balding failures and receding chauvinists. Without the heroine to playfully oppress he has to make do with everyone else, but by doing this Fox hasn't so much subverted the rules as done away with them entirely. Has Mira broken with tradition because the standard Mills & Boon format is not conducive to quality story-telling and current gender roles, or has the publisher discovered a niche in the genre with new and innovative ways in which to handle fictional romance incompetently? Awards and success are proof of little, yet Fox has won acclaim for her novels, suggesting her publisher is moving in an improved direction, following years lost in a country estate built on repression all the while running in circles, tripping over shoelaces and knocking into furniture.
Although the title of Peacock's article implied big questions would be dealt with, her interview with Fox amounts to a superficial conversation with an author on a book tour. Mills & Boon's move into the failed subgenre of Chick-Lit has been long and well-documented. The bonkbuster term should only be attached to the likes of Fifty Shades of Grey and Platinum by Jo Rees, the break out successes that find cultural cache beyond their intended market. Why are a new generation of women drawn to bonkbusters, asked the Daily Telegraph's Louisa Peacock, before failing to then ask the one woman who might know. Fox at least understands why she writes them and has an idea about who her fans are. 'I'd say my average reader is of a similar age to me, someone in their twenties, interested in celebrity culture and who wants an entertaining beach read.' Despite there being fewer young people able to afford a holiday on real sand nothing has changed in regards to undemanding paperbacks and Mira shows its parent company’s keen business acumen rather than any motivation to regenerate its image with novels exciting, shocking, juicy and politically-correct.
British broadcaster Sue Limb may have invented the etymologically-inaccurate term, Bonkbuster in 1989, although sources vary. The neologism has been defined as, 'a type of popular novel characterised by frequent explicit sexual encounters,' but such fiction has been available and successful for decades. Recently, however, publishers have attempted to reach a more youthful demographic, in a bid to escape the genre's stereotypical bored housewife caricature and the negative connotations this produces. Harlequin's desire to subvert conventional opinions of its brand has seen the company embrace the technological advances of digital formats, but this would never have been enough without a change in content. For a publishing house with a series named Modern Mills & Boon has always had to fight against accusations of unfashionable conservatism, as well as more troubling associations with misogyny and the glorification of rape and violence against women. However, these are lazy criticisms given the time that has passed and all the new glaring flaws that continue to undermine the genre.
The surest way to appeal to the twenty-something market is through contracting twenty-something authors to tell the stories they would want to hear. Victoria Fox published her third novel this year at the tender age of twenty-nine. Her career has gained momentum following the success of 2012's Temptation Island, the story of actresses, models and teenage tearaways at a secret holiday destination for the world’s sexiest elite. Like her forerunners, Shirley Conran, Jackie Collins and Judith Krantz to name but three, Fox aspires to write female characters living in a man's world but finding ways to triumph without ever threatening the social status quo. She has found a formula that works, loosely basing each of her books on real-life celebrities, tapping into her generation's predilection for gossip, sex and larger-than-life dramas. Fox's tendency to write sex scenes from the male point of view saw early novels rejected, but she has remained largely committed to playing with such expectations. 'I don't see why it should have to be the model we've got at the moment,' she explains in regards to the erotic content of her novels, but this could apply equally to all the areas of romance fiction she is seeking to update. Victoria Fox is just one of a fresh crop of authors and readers hoping to erode the stylistic and narrative trappings that have held Harlequin back for so long.
For Fox the obvious challenge of working for Mills & Boon involved updating the tropes of the bonkbuster for the lives of modern women. 'I needed to have an alpha male, but I didn't want this alpha-ness to be defined by the fact he was subjugating a woman.' In order to retain the raw sexual appeal of a handsome, yet arrogant, hero and keeping him seductively masculine while dropping the female persecution, Fox has endeavoured to surround her lead couple with secondary characters, presumably much to the disapproval of Secrets Uncovered, her editor, employers and fans. Despite their possible protestations doing this has allowed Fox to portray her hero as a dominant, rugged force by populating the protagonist's world with balding failures and receding chauvinists. Without the heroine to playfully oppress he has to make do with everyone else, but by doing this Fox hasn't so much subverted the rules as done away with them entirely. Has Mira broken with tradition because the standard Mills & Boon format is not conducive to quality story-telling and current gender roles, or has the publisher discovered a niche in the genre with new and innovative ways in which to handle fictional romance incompetently? Awards and success are proof of little, yet Fox has won acclaim for her novels, suggesting her publisher is moving in an improved direction, following years lost in a country estate built on repression all the while running in circles, tripping over shoelaces and knocking into furniture.
Although the title of Peacock's article implied big questions would be dealt with, her interview with Fox amounts to a superficial conversation with an author on a book tour. Mills & Boon's move into the failed subgenre of Chick-Lit has been long and well-documented. The bonkbuster term should only be attached to the likes of Fifty Shades of Grey and Platinum by Jo Rees, the break out successes that find cultural cache beyond their intended market. Why are a new generation of women drawn to bonkbusters, asked the Daily Telegraph's Louisa Peacock, before failing to then ask the one woman who might know. Fox at least understands why she writes them and has an idea about who her fans are. 'I'd say my average reader is of a similar age to me, someone in their twenties, interested in celebrity culture and who wants an entertaining beach read.' Despite there being fewer young people able to afford a holiday on real sand nothing has changed in regards to undemanding paperbacks and Mira shows its parent company’s keen business acumen rather than any motivation to regenerate its image with novels exciting, shocking, juicy and politically-correct.