During the down time between reading novels and drinking Bewildered Heart scours the headlines for interviews, competitions, medical research and university papers as inspiration and something to write about. In the ever-expanding mass of nothingness later renamed the World Wide Web a day rarely goes by without a baseless accusation, some outrageous opinion or a tired retread of conventional wisdom to tide us over until this weblog can add to the ever-expanding mass of nothingness you, dear reader, are wasting time on at this very moment. Recently, however, keyword searches and Google alerts have not offered much in the way of excitement. However, a recurring theme has developed and, when faced with few alternatives, a recurring theme has to be considered enough. Diana, a biopic of the Princess of Wales, was released and critics everywhere decided that no review could be complete without a reference to Mills & Boon, inundating the Bewildered Heart inbox with antipathy and photographs of Naomi Watts smiling. The storyline of the movie appears to have all the elements considered vital for a conventional romance. There is a beautiful princess, a dashing surgeon and plenty of conflict to threaten their coupling. Yet the critical savaging is not aimed at the scenario, it is based on a supposedly true story, after all, but rather the narrative treatment.
Diana has been reviewed variously as, 'a Mills and Boon with worse dialogue, a doctor and princess book from the Mills & Boon stable, a Mills & Boon-esque misfire, let down by the Mills & Boon-level script, with syrupy sentiment Mills & Boon might reject for being too cloying, and a heroine with a weakness for speaking in Mills & Boon, while events plod a Mills-and-Boon, low-brow and soapy path, playing out like a Mills & Boon romance, with history receiving a full Mills & Boon makeover.' So much for minimising word repetition. Despite this overwhelming barrage The Guardian newspaper disagreed. 'The movie isn't so much Mills & Boon as a horrendous Fifty Shades of Grey with the S&M sex taken out,' they countered, neglecting to notice that Fifty Shades without the S&M sex is Mills & Boon. What can it mean for a brand name to become synonymous with artistic atrocity? Such a calamity befalls Harlequin every so often, as a novel, film, song or heartfelt declaration is criticised for displaying the qualities indicative of the publisher. Is this fair to the likes of Diana and Mills & Boon, their admirers and their detractors? Is this lazy journalism, offering soundbites without evidence or context? Is the use of Mills & Boon in place of an adjective harmful to any hope Harlequin may have of redeeming its reputation?
For a fan of the numerously aforementioned company the backlash aimed at Diana does not make for pretty reading. Fortunately, fans of the numerously aforementioned company are not accustomed to pretty reading. Nevertheless, what can be made of these critiques, besides the obvious insinuation that Diana might be a film to avoid? The use of Mills & Boon as a signifier suggests that the related work is traditionally romantic, predictable and sentimental. The connotations, however, are entirely negative. Even without having read anything from the Harlequin canon any observer will have had their expectations dampened. Devourers of Mills & Boon might be reluctant to flock to a screening of Diana, even though it sounds like an adaptation of their ideal novel. Still, they should bear in mind from real life that their prerequisite happy ending will probably not be forthcoming. More fool the critics, as romance is the most successful genre in literature, boding well for box-office receipts. Still, the implication is unequivocal. Diana is a failure of a film, so bad it is the cinematic equivalent of Mills & Boon. Given sales, however, shouldn't Mills & Boon-esque by an aspiration instead of a depth only the truly inept can plumb? To say something is like Mills & Boon calls for a singular, and agreed upon, definition, but critics have used the term as a shorthand for mushy sentiment, insipid dialogue and indulgent lighting. There is good romantic fiction and then there is Mills & Boon.
A recent interview with Abby Green in the Irish Independent attempts to challenge some of the clichés the public associates with the publisher. Her novels, belonging to the Modern imprint, deal in dark subject matter including rape, sex trafficking, bi-polar disorders and false accusations of rape. Titles such as In Christofide's Keeping and Forgiven But Not Forgotten? are far removed from the likes of The Queen's Nine Month Scandal, Mistress to the Merciless Millionaire, The Brazilian's Blackmail Bargain and The Mediterranean Billionaire’s Blackmail Bargain, which are, admittedly, also by Abby Green. Still, there is more to Mills & Boon than extortion so affordable you would be a fool to pass it up. Anything goes, according to the author, albeit within reason. It is not as if anything goes. 'Nothing is forbidden, but you have to be aware of what interests the readers,' she explains. There is a threshold of what an audience will tolerate, although this uncrossable moral line Green speaks of seems to have been personally marked and based on rationality rather than research. Thus, gay romances are excluded, at least until homosexuals are in the majority, while paedophiles are unsuitable for the role of hero due to their lack of attraction towards the archetypal heroine. Interviewer Mary Kenny offers a handful of sentences in defence of Green's backers. Novels are grittier and more sexually explicit than they used to be, while heroines are typically portrayed as independently-minded young women with careers and contentment in singledom. Nevertheless, endings remain conservative and, 'Despite the advance of equality heroes still tend to be dominant Alpha-males and heroines feminine.'
If Green is right to believe her stories embrace female empowerment this has not been translated into a coherent market strategy. Ruthlessly Bedded, Forcibly Wedded will do little to improve the image of the business, with its tawdry tale of revenge, unexpected pregnancy and innocent heroine manipulated in an exotic location. Taboo-busting adult themes will mean nothing unless they are handled with maturity and insight. Otherwise, concepts such as sexual abuse and mental illness will feel tactlessly included for some unwarranted edge. As Green and Kenny both note, Harlequin is acutely aware of its market and is driven by reader demand. Fairy-tales, brooding masculinity, glamorous locales and incredible wealth are all sought and delivered as a means of escape from the drudgery of everyday living. Darker subject matter either does not belong or is not wanted. It would appear that the unfavourable inferences of the name Mills & Boon have been well-earned and the company show no signs of changing. However, if there are romantic fiction lovers who have wearied of fantasy, virginal heroines and happy endings, but still seek the amateurish standards of writing they are familiar with, critics everywhere agree that there is a film apparently made especially for them, as long as they exit theatres twenty minutes early. Meanwhile, for those hoping for a disappointing conclusion, as always, Bewildered Heart has you covered.
Diana has been reviewed variously as, 'a Mills and Boon with worse dialogue, a doctor and princess book from the Mills & Boon stable, a Mills & Boon-esque misfire, let down by the Mills & Boon-level script, with syrupy sentiment Mills & Boon might reject for being too cloying, and a heroine with a weakness for speaking in Mills & Boon, while events plod a Mills-and-Boon, low-brow and soapy path, playing out like a Mills & Boon romance, with history receiving a full Mills & Boon makeover.' So much for minimising word repetition. Despite this overwhelming barrage The Guardian newspaper disagreed. 'The movie isn't so much Mills & Boon as a horrendous Fifty Shades of Grey with the S&M sex taken out,' they countered, neglecting to notice that Fifty Shades without the S&M sex is Mills & Boon. What can it mean for a brand name to become synonymous with artistic atrocity? Such a calamity befalls Harlequin every so often, as a novel, film, song or heartfelt declaration is criticised for displaying the qualities indicative of the publisher. Is this fair to the likes of Diana and Mills & Boon, their admirers and their detractors? Is this lazy journalism, offering soundbites without evidence or context? Is the use of Mills & Boon in place of an adjective harmful to any hope Harlequin may have of redeeming its reputation?
For a fan of the numerously aforementioned company the backlash aimed at Diana does not make for pretty reading. Fortunately, fans of the numerously aforementioned company are not accustomed to pretty reading. Nevertheless, what can be made of these critiques, besides the obvious insinuation that Diana might be a film to avoid? The use of Mills & Boon as a signifier suggests that the related work is traditionally romantic, predictable and sentimental. The connotations, however, are entirely negative. Even without having read anything from the Harlequin canon any observer will have had their expectations dampened. Devourers of Mills & Boon might be reluctant to flock to a screening of Diana, even though it sounds like an adaptation of their ideal novel. Still, they should bear in mind from real life that their prerequisite happy ending will probably not be forthcoming. More fool the critics, as romance is the most successful genre in literature, boding well for box-office receipts. Still, the implication is unequivocal. Diana is a failure of a film, so bad it is the cinematic equivalent of Mills & Boon. Given sales, however, shouldn't Mills & Boon-esque by an aspiration instead of a depth only the truly inept can plumb? To say something is like Mills & Boon calls for a singular, and agreed upon, definition, but critics have used the term as a shorthand for mushy sentiment, insipid dialogue and indulgent lighting. There is good romantic fiction and then there is Mills & Boon.
A recent interview with Abby Green in the Irish Independent attempts to challenge some of the clichés the public associates with the publisher. Her novels, belonging to the Modern imprint, deal in dark subject matter including rape, sex trafficking, bi-polar disorders and false accusations of rape. Titles such as In Christofide's Keeping and Forgiven But Not Forgotten? are far removed from the likes of The Queen's Nine Month Scandal, Mistress to the Merciless Millionaire, The Brazilian's Blackmail Bargain and The Mediterranean Billionaire’s Blackmail Bargain, which are, admittedly, also by Abby Green. Still, there is more to Mills & Boon than extortion so affordable you would be a fool to pass it up. Anything goes, according to the author, albeit within reason. It is not as if anything goes. 'Nothing is forbidden, but you have to be aware of what interests the readers,' she explains. There is a threshold of what an audience will tolerate, although this uncrossable moral line Green speaks of seems to have been personally marked and based on rationality rather than research. Thus, gay romances are excluded, at least until homosexuals are in the majority, while paedophiles are unsuitable for the role of hero due to their lack of attraction towards the archetypal heroine. Interviewer Mary Kenny offers a handful of sentences in defence of Green's backers. Novels are grittier and more sexually explicit than they used to be, while heroines are typically portrayed as independently-minded young women with careers and contentment in singledom. Nevertheless, endings remain conservative and, 'Despite the advance of equality heroes still tend to be dominant Alpha-males and heroines feminine.'
If Green is right to believe her stories embrace female empowerment this has not been translated into a coherent market strategy. Ruthlessly Bedded, Forcibly Wedded will do little to improve the image of the business, with its tawdry tale of revenge, unexpected pregnancy and innocent heroine manipulated in an exotic location. Taboo-busting adult themes will mean nothing unless they are handled with maturity and insight. Otherwise, concepts such as sexual abuse and mental illness will feel tactlessly included for some unwarranted edge. As Green and Kenny both note, Harlequin is acutely aware of its market and is driven by reader demand. Fairy-tales, brooding masculinity, glamorous locales and incredible wealth are all sought and delivered as a means of escape from the drudgery of everyday living. Darker subject matter either does not belong or is not wanted. It would appear that the unfavourable inferences of the name Mills & Boon have been well-earned and the company show no signs of changing. However, if there are romantic fiction lovers who have wearied of fantasy, virginal heroines and happy endings, but still seek the amateurish standards of writing they are familiar with, critics everywhere agree that there is a film apparently made especially for them, as long as they exit theatres twenty minutes early. Meanwhile, for those hoping for a disappointing conclusion, as always, Bewildered Heart has you covered.