To break up the arduous task of reading The MacGregor Grooms this very weblog has been working its way through Secrets Uncovered, the Mills & Boon how-to e-book. Nearing the end of what once seemed an inexhaustible pit of absurdity and education we finally covered the topic of laughter and whether emotionally galling romance fiction could also contain witticisms and handsome billionaires walking into things. After our brush with Liz Fielding and her unique brand of joke-free comedy there was one question every Bewildered Heart would have wanted to ask had they existed. What is this RIVA we keep pretending to hear about for the sake of an article? With such pressing concerns pending, a further exploration of the RIVA subgenre is called for, to allow for a complete comprehension of what one is or does, and why we, reluctant readers and aspiring authors, might choose to make this our category romance of choice.
For what we unrealistically hope for is more on the subject we turn to Mills & Boon itself, as their submission guideline web-page spells out the important technical information, such as word count, head office location and meaningless editor names, before opening their pitch with a failed attempt at an understandable sentence. 'Riva is a vibrant, exciting new stream of editorial for readers who enjoy authors such as Louise Bagshawe, Tasmina Perry, Marian Keyes.' None of those writers are published by the flowing body of liquid that is RIVA, and for those Bewildered Hearts happily ignorant of Bagshawe, Perry and Keyes' editorial a little additional clarification would be helpful. 'Upmarket, glossy and sharply contemporary, these stories sparkle with wit, humour, passion and emotion!' This is tremendous news for those readers tired of criss-crossing between two sources for their wit and humour needs. RIVA not only offers both, but mixes them with the two elements that everyone would expect from a romantic novel.
Apparently RIVA goes by the much more straight-forward name of Harlequin Presents® Extra & Harlequin® Romance. With that confusion out of the way readers can discover what to expect when opening the upmarket, glossy and potentially hazardous pages of one such book. Harlequin, we prefer our stories hot and steamy, do you have something for the sexual deviant within? 'If you like your stories hot & steamy then you’ll love the Rivas written by original, fresh authors such as Heidi Rice, Natalie Anderson, Kelly Hunter and Kimberly Lang, formerly published in Mills & Boon Modern Heat.' Of course, Bewildered Heart remembers a little something from our previous dealings with Modern Heat, a subgenre with a dark red cover that suggestively hinted at the heavy erotic content and dreary lack of story revealed on the pages of One Night with the Rebel Billionaire. Modern Heat was defined by the two words that made up its moniker. While there already existed a Modern subgenre, Modern Heat took all the topical issues plaguing attractive twenty-seven-year-old virgins with thriving careers, threw in the generic hero, and ramped up the sexual euphemisms from the embarrassing to the redundant.
'These entertaining romances reflect the life experiences of today’s young women, within a chic, glamorous, and usually urban setting. They offer international glamour, passion with a flirty young voice and a whole load of sass!' Indeed, these are novels for the many modern women who enjoy their jet-set experiences of global allure with a healthy dose of feisty sarcasm. Unfortunately these wealthy, fun-loving singletons can't seem to find a handsome, sensitive billionaire in their real lives and have nowhere else to turn but to the romance books they read aboard their private planes. Speaking of such people, 'The heroines are often your twenty-something girls-about-town but there's no compromising on the hero: he must be very alpha and absolutely to die for! There’ll be sparks flying when these two meet – and nothing short of fireworks once they get to the bedroom!' Say no more, Mills & Boon, the writing world is now all too aware that the women of today want their archetypal romances with plenty of flowery language depicting all three of the sexual acts.
While the guidelines stress the importance of retaining the desirable male stereotype they do seem willing to accommodate original subversions of their twenty-something urban professional heroines, allowing the novelist freedom to shake up the tired conventions of girls-about-town and explore the possibilities of ladies-around-the-city and women-of-the-night. Their main stipulation, however, pertains to her voice. She is confident, straight-talking and independent. She knows what she wants from her career and from her personal life, but she would be prepared to give all that up for a suitable husband. Before you begin scribbling or typing, gentle authors, Mills & Boon has more information to reveal about RIVA, and naturally this information contradicts everything that has gone before. Because Harlequin, we prefer our stories flirty and sweet, do you also have something for the easy-going prude within? 'If you like your stories flirty & sweet then you’ll love the Rivas written by flirty, young voices such as Liz Fielding, Jessica Hart, Nina Harrington and Fiona Harper, formerly published in Mills & Boon Romance.' Traditionally the Romance Romance subgenre was defined by its heartfelt love stories, revolving around single parents thinking first of their children and only then of their wanton carnal hunger. With the more adult themes of divorce, death and ageing kept to the Cherish imprint, RIVA aims itself at a more youthful demographic.
'These stories should reflect the experiences of today’s young women – whether it be dating disasters, juggling a work/life balance or overcoming a broken heart. Each story should have an emotional core with believable emotional conflicts but told in an upbeat, fun, contemporary way.' There are more suitable avenues for novels concerning sadness and credible sentimental resonance. In RIVA there must be a lightness of touch to the drama, where a fit of depression can be easily overcome by some flirting with the perfect man over a low calorie cupcake. Speaking of such men, 'The hero should be sexy, aspirational and the romantic tension should sizzle, but when it comes to the bedroom – the door should be firmly closed.' Yes, unlike RIVA, those purveyors of purple, pornographic prose, RIVA would ask their authors to restrict themselves to flirtatious kissing and upbeat dry-humping before coyly turning to describe the fireplace.
The key ingredients to writing the perfect romance for the RIVA imprint therefore focus on the skilled use of flirting, the creation of the archetypes that dominate the entire romance genre and telling stories that capture what it means to be young, feisty, twenty-seven years old, possibly a virgin, skilled at flirting and gallivanting through built up areas tackling work, love, feelings and fashion with a loving spoonful of sassiness. 'We are open to romantic comedies, first person narratives and interesting twists on classic romantic themes.' Mills & Boon always end on the illusion that they are intelligent editors on the look out for exciting new voices with ground-breaking ideas, but when it comes to RIVA there might be a little truth to this notion. After all, the chick-lit trend of a decade ago is dying a slow, albeit watchable, death. Here Harlequin has positioned itself at the centre of this shift in tastes, but unlike the global behemoths of Fifty Shades and Twilight the first person narrators of RIVA are not the simpering, naval-gazing excuses for women that have seen James and Meyer to obscene wealth. Instead they are the empowered, superficial excuses for women that have seen sales in chick-lit plummet.
For what we unrealistically hope for is more on the subject we turn to Mills & Boon itself, as their submission guideline web-page spells out the important technical information, such as word count, head office location and meaningless editor names, before opening their pitch with a failed attempt at an understandable sentence. 'Riva is a vibrant, exciting new stream of editorial for readers who enjoy authors such as Louise Bagshawe, Tasmina Perry, Marian Keyes.' None of those writers are published by the flowing body of liquid that is RIVA, and for those Bewildered Hearts happily ignorant of Bagshawe, Perry and Keyes' editorial a little additional clarification would be helpful. 'Upmarket, glossy and sharply contemporary, these stories sparkle with wit, humour, passion and emotion!' This is tremendous news for those readers tired of criss-crossing between two sources for their wit and humour needs. RIVA not only offers both, but mixes them with the two elements that everyone would expect from a romantic novel.
Apparently RIVA goes by the much more straight-forward name of Harlequin Presents® Extra & Harlequin® Romance. With that confusion out of the way readers can discover what to expect when opening the upmarket, glossy and potentially hazardous pages of one such book. Harlequin, we prefer our stories hot and steamy, do you have something for the sexual deviant within? 'If you like your stories hot & steamy then you’ll love the Rivas written by original, fresh authors such as Heidi Rice, Natalie Anderson, Kelly Hunter and Kimberly Lang, formerly published in Mills & Boon Modern Heat.' Of course, Bewildered Heart remembers a little something from our previous dealings with Modern Heat, a subgenre with a dark red cover that suggestively hinted at the heavy erotic content and dreary lack of story revealed on the pages of One Night with the Rebel Billionaire. Modern Heat was defined by the two words that made up its moniker. While there already existed a Modern subgenre, Modern Heat took all the topical issues plaguing attractive twenty-seven-year-old virgins with thriving careers, threw in the generic hero, and ramped up the sexual euphemisms from the embarrassing to the redundant.
'These entertaining romances reflect the life experiences of today’s young women, within a chic, glamorous, and usually urban setting. They offer international glamour, passion with a flirty young voice and a whole load of sass!' Indeed, these are novels for the many modern women who enjoy their jet-set experiences of global allure with a healthy dose of feisty sarcasm. Unfortunately these wealthy, fun-loving singletons can't seem to find a handsome, sensitive billionaire in their real lives and have nowhere else to turn but to the romance books they read aboard their private planes. Speaking of such people, 'The heroines are often your twenty-something girls-about-town but there's no compromising on the hero: he must be very alpha and absolutely to die for! There’ll be sparks flying when these two meet – and nothing short of fireworks once they get to the bedroom!' Say no more, Mills & Boon, the writing world is now all too aware that the women of today want their archetypal romances with plenty of flowery language depicting all three of the sexual acts.
While the guidelines stress the importance of retaining the desirable male stereotype they do seem willing to accommodate original subversions of their twenty-something urban professional heroines, allowing the novelist freedom to shake up the tired conventions of girls-about-town and explore the possibilities of ladies-around-the-city and women-of-the-night. Their main stipulation, however, pertains to her voice. She is confident, straight-talking and independent. She knows what she wants from her career and from her personal life, but she would be prepared to give all that up for a suitable husband. Before you begin scribbling or typing, gentle authors, Mills & Boon has more information to reveal about RIVA, and naturally this information contradicts everything that has gone before. Because Harlequin, we prefer our stories flirty and sweet, do you also have something for the easy-going prude within? 'If you like your stories flirty & sweet then you’ll love the Rivas written by flirty, young voices such as Liz Fielding, Jessica Hart, Nina Harrington and Fiona Harper, formerly published in Mills & Boon Romance.' Traditionally the Romance Romance subgenre was defined by its heartfelt love stories, revolving around single parents thinking first of their children and only then of their wanton carnal hunger. With the more adult themes of divorce, death and ageing kept to the Cherish imprint, RIVA aims itself at a more youthful demographic.
'These stories should reflect the experiences of today’s young women – whether it be dating disasters, juggling a work/life balance or overcoming a broken heart. Each story should have an emotional core with believable emotional conflicts but told in an upbeat, fun, contemporary way.' There are more suitable avenues for novels concerning sadness and credible sentimental resonance. In RIVA there must be a lightness of touch to the drama, where a fit of depression can be easily overcome by some flirting with the perfect man over a low calorie cupcake. Speaking of such men, 'The hero should be sexy, aspirational and the romantic tension should sizzle, but when it comes to the bedroom – the door should be firmly closed.' Yes, unlike RIVA, those purveyors of purple, pornographic prose, RIVA would ask their authors to restrict themselves to flirtatious kissing and upbeat dry-humping before coyly turning to describe the fireplace.
The key ingredients to writing the perfect romance for the RIVA imprint therefore focus on the skilled use of flirting, the creation of the archetypes that dominate the entire romance genre and telling stories that capture what it means to be young, feisty, twenty-seven years old, possibly a virgin, skilled at flirting and gallivanting through built up areas tackling work, love, feelings and fashion with a loving spoonful of sassiness. 'We are open to romantic comedies, first person narratives and interesting twists on classic romantic themes.' Mills & Boon always end on the illusion that they are intelligent editors on the look out for exciting new voices with ground-breaking ideas, but when it comes to RIVA there might be a little truth to this notion. After all, the chick-lit trend of a decade ago is dying a slow, albeit watchable, death. Here Harlequin has positioned itself at the centre of this shift in tastes, but unlike the global behemoths of Fifty Shades and Twilight the first person narrators of RIVA are not the simpering, naval-gazing excuses for women that have seen James and Meyer to obscene wealth. Instead they are the empowered, superficial excuses for women that have seen sales in chick-lit plummet.
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